Champion artistic excellence in the field of experimental film and artists’ moving image across local, national and international contexts. 

Produce, platform and promote the highest quality in experimental film and artists’ moving image.

Cultivate communities of practice, and generate and share new knowledge, through experimental film and artists‘ moving image.

Provide long-term support for site-sensitive, practice-led, lens-based research within the South of Scotland. 

Put Hawick on the map as Scotland’s Film Town, and Scotland on the global map as a home for experimental film and artists’ moving image. 

Represent Scotland as an international exemplar of best practice.

Contribute to the creative and economic regeneration of Hawick, the Scottish Borders and South of Scotland. 

Enhance the confidence, resilience and social cohesion of local communities through an attention to place, culture and identity.

Sustain meaningful participation for audiences, artists, communities and partners.  

Widen and deepen audiences’ appreciation for and critical understanding of experimental film and artists’ moving image.

Promote and validate experimental film as a tool for skills development, self-expression and critical thinking.  

Strengthen commitments to evaluating long-term impact of our engagement work on sector, local regeneration and audience development.

Host and uphold an inclusive and equitable environment for all stakeholders. 

Implement EDI Action Plan to support diversity-led team, reflect diverse participant and artist base, and access-led project delivery.

Prioritise, through policy and practice, those who have been traditionally marginalised due to racism, disablism, ageism, multiple deprivation, sexism, gender-based violence, rural isolation and anti-queer prejudice.

Allocate significant resources towards access and inclusion, and integrate conversations around access into all stages of project delivery.

Uphold proactive frameworks in response to the climate emergency.

Implement Environmental Sustainability Action Plan to reduce carbon emissions in line with sector and national pathways to Net Zero 

Uphold adaptation and mitigation plans informed by and responsive to local and sector climate predictions.

Further enhance our commitments to climate-responsive curation and sustainable project design and delivery.

Ensure effective, transparent and sustainable governance, management and operations. 

Prioritise skills retention and acquisition strategy, supporting staff and freelancers through Fair Work principles and CPD.

Consolidate values-led practice through accountable structure, policies, protocols and procedures.

Deepen commitments to risk management and mitigation frameworks, integrating them into all organisational operations.

Maintain a secure financial model and business continuity in line with organisational values.

Guarantee comprehensive finance procedures and regular financial monitoring.

Implement Ethical Funding Strategy that prioritises varied income streams, including own generation, and fewer but larger grants in line with decision-making framework.

Increase organisational reserves by 6%.