Champion artistic excellence in the field of experimental film and artists’ moving image across local, national and international contexts. 

• produce, platform and promote the highest quality in experimental film and artists’ moving image 
• cultivate communities of practice, and generate and share new knowledge, through experimental film and artists‘ moving image  
• provide long-term support for site-sensitive, practice-led, lens-based research within the South of Scotland 

Put Hawick on the map as Scotland’s Film Town, and Scotland on the global map as a home for experimental film and artists’ moving image. 

• represent Scotland as an international exemplar of best practice  
• contribute to the creative and economic regeneration of Hawick, the Scottish Borders and South of Scotland 
• enhance the confidence, resilience and social cohesion of local communities through an attention to place, culture and identity 

Sustain meaningful participation for audiences, artists, communities and partners.  

• widen and deepen audiences’ appreciation for and critical understanding of experimental film and artists’ moving image 
• promote and validate experimental film as a tool for skills development, self-expression and critical thinking  
• challenge urban-centric notions that art is produced and consumed by distinct demographics 

Host and uphold an inclusive and equitable environment for all stakeholders. 

• remain diversity-led as an organisation, ensuring curation, production and project delivery reflect wide-ranging stakeholders 
• prioritise, through policy and practice, those who have been traditionally marginalised due to racism, disablism, multiple deprivation, sexism, gender-based violence, rural isolation and anti-queer prejudice 
• allocate significant resources towards access and inclusion, and integrate conversations around access into all stages of project delivery 

Activate appropriate frameworks in response to the climate emergency. 

• implement route map to reduce carbon emissions in line with sector and national pathways to Net Zero 
• maintain adaptation and mitigation plans informed by and responsive to local and sector climate predictions 
• encourage and catalyse behavioural change through climate-conscious curation and production 

Ensure effective, transparent and sustainable governance, management and operations. 

• enact research-informed, values-led practice through accountable policies, protocols and procedures  
• support staff and sectoral workforce through Fair Work principles of respect, opportunity, effective voice, security and fulfilment 
• integrate risk management and mitigation frameworks into all organisational operations

Maintain a secure financial model and business continuity in line with organisational values.  

• guarantee comprehensive finance procedures and regular financial monitoring 
• develop an informed ethical funding strategy that prioritises varied income streams including trusts and foundations, own income and core funding 
• fulfil aims and funding remits through decision-making that aligns with capacity, values and resources